questions to ask an advertising agency

It really depends on your comfort level. info@thecyphersagency.com, Bringing Composites to Life in the Automotive Industry, Learn how your team could benefit from agile marketing, The Do’s and Don’ts of Using Memes on Social Media, contact us to get started on a project, find out more or ask a question. If you are having a hard time figuring out where to start, here are some important questions that can guide the initial conversation: 1. Who are some of their previous clients? Other projects, like business card designs and logo development, are much more difficult to demonstrate ROI. We work with you to scale winning Facebook ad … That said, experience within your industry may or may not matter. When selecting an agency, be sure that you can walk away if the relationship sours. On the other hand, a versatile agency can be beneficial because the account team will be experienced in reaching consumers using different tactics. There are various models in place from agency to agency. 410.280.5452 Freelance employees can do amazing work, but aren't always available. Are there examples and color schemes I enjoy that might help you? Other projects, like business card designs and logo development, are much more difficult to demonstrate ROI. 15. There are various models in place from agency to agency. Last week I wrote a post on how to ace your agency interview.One of the tips was about asking the right questions during your interview. How frequently will we meet to discuss current and future initiatives? Ask how often you will receive updates, when you will receive them, and contact information in case you have an emergency that requires immediate attention. It will be extremely helpful to know what to expect so that your project stays in scope, and there are no surprises down the road. 410.280.5451 It can take months to test what works and then amplify these results, but the agency needs to be able to demonstrate success in numbers that stakeholders outside of the marketing department can easily understand – leads, customers and revenue. Selecting a marketing and design agency that has their team in-house has obvious collaborative advantages, but freelance talent is capable of doing solid work. Our team is always ready to help you! 12. Success can mean a lot of things to different people. Geoff Griffiths. Do you have any experience within my industry? Questions to ask when selecting a marketing agency: What types of companies do you serve, and in what industries or markets? Every company was new at some point, so it is up to you to weigh the benefits of an accomplished marketing company versus those of an up and comer. What is the background of the individuals who will be working on my project? The end goal of your marketing project might be money in the door, e-newsletter signups, more website viewers, or just a better looking logo. 8. Others have individuals who take care of each of these projects as the sole focus of their job. Remember that some projects, like direct mail campaigns or search engine optimization efforts, can have well defined results. Make yourself available so that your marketing agency can leverage your experience. Questions to Ask an Advertising Agency Before you sign a contract with an advertising agency, make a list of questions you want to ask … More times than not, your agency will work with you as their goal is to deliver to you a product you are satisfied with, but make sure you aren't setting yourself up for additional costs without knowing about them. Or maybe they have designed the look of your new brochure and they need you to provide them content. 4. Who will I be working with directly on my project? Your agency may give you a website design that you need to approve. How long will it be until my project is completed? Please enable JavaScript to use this contact form. Some marketing agencies "own" the work that they do for you, making it difficult for you to leave if you ever run into any problems. The guy that was your brother's roommate in college may make your website for a six pack, but it will probably look like that's how much you paid for it. Less research is needed, partnerships may have already been established, and they can hit the ground running. Less research is needed, partnerships may have already been established, and they can hit the ground running. Does the account team that will be working on your account fit with your company’s culture? Some marketing agencies "own" the work that they do for you, making it difficult for you to leave if you ever run into any problems. Just be sure that you select someone you are confident in. Talk with your team and determine how often you would like to check-in with your agency. Case studies and other marketing reports can be a good way to assure you that an agency can … Some have a single employee who is responsible for designing and building websites, crafting custom marketing strategies, running PR and more. 26 Account Manager Interview Questions and Answers. When you are considering hiring a marketing agency one of the first questions you should ask is who will be managing your account and who will be executing the work. Or maybe they have designed the look of your new brochure and they need you to provide them content. Revisions take time to make and the last thing you want to see at the conclusion of a project is an invoice for seven additional rounds of revisions because your initial agreement only allowed for two. Case studies and other marketing reports can be a good way to assure you that an agency can deliver on your unique business and marketing goals. 14. Home » Advertising + Marketing » 5 Questions to Ask Your Next Branding Agency This entry was posted by Claire Wallace Welcome to 5Qs, a series highlighting the must-ask questions for a successful agency … Hiring an agency requires a bit of … 13 Questions every marketing consultant should ask prospects Published on April 28, 2015 April 28, 2015 • 505 Likes • 46 Comments If there is anyone that knows your brand, the industry, and your customers, it should be you. Ask your marketing agency if they can provide examples of success to demonstrate their value. Who is your ideal client, and why? Marketing Themed Crossword Puzzle In honor of today being National Puzzle Day... From Coca-Cola to Starbucks or Disney to Reebok, even the most widely recognized... © var year = new Date();document.write(year.getFullYear()); Clay Pot Creative. Some marketing agencies specialize on specific types of projects. Now you know what you need to ask or look for before working with an advertising agency. 6. If you want to hear all of our answers here at Clay Pot Creative, give us a call and we'll go through the list with you! Ask good questions This point is so … 3. Ask your marketing agency if they can provide examples of success to demonstrate their value. Experience can't be taught, and working with an established marketing agency allows you to reap the rewards of years of graphic design, programming, search engine optimization and other departmental work. These are some of the major questions that you must ask the TV advertising agency before deciding to work with them. What do I need to pay to start and when are the rest of the project costs due? An agency that focuses primarily on packaging might not be the best for a website design project and a marketing company that deals mostly on business cards certainly shouldn't be setting up an integrated eCommerce build for your organization. Questions to ask when Evaluating Advertising Agency While many individuals set out to search an advertising agency in Qatar that can develop a promotion plan for their business, few comprehend that ad … Just remember, the most important topics to discuss during the RFP process are those that will matter to your brand’s success. 4. Ask your agency if they have any relationships established that might impact your working relationship. Do you have relationships with any competitors I should know about? Ask about their capabilities in web design … Some have a dedicated project manager that serves as a middleman between you as the client and their internal team. The internal configuration of design agencies are all over the map. Others have individuals who take care of each of these projects as the sole focus of their job. Ask about the experience and background of anyone who is working on your project. Ask your agency if they have any relationships established that might impact your working relationship. Inquire how many edits to your project you are allowed to make before additional costs will be incurred. The internal configuration of design agencies are all over the map. Unless your product/service requires a very intimate understanding of the industry you operate in, a fresh set of eyes outside of the norm can be a good way to refresh your marketing and reengage customers. Make sure that an agency you choose is aligned with the end product you are looking for. When interviewing any potential marketing agency you are considering, ask if they use freelancers or not, how often, and their work experience. What are the core capabilities of your agency? More times than not, your agency will work with you as their goal is to deliver to you a product you are satisfied with, but make sure you aren't setting yourself up for additional costs without knowing about them. One of the main reasons that you are looking to partner with an agency is because there are not enough hours in the day to get everything done. Whatever the case, you know that when hiring a digital marketing agency, you need to do your research and ask all the right questions. 5. Upon completion of my project, what do I actually own? Revisions take time to make and the last thing you want to see at the conclusion of a project is an invoice for seven additional rounds of revisions because your initial agreement only allowed for two. I should know about business and competitive environment please do n't necessarily go with the third vendor! So, how do you pick the marketing company best for you and your customers it... Ground with your top local competitor 's agency others have individuals who take of... Team is crucial to choose the right partner that will matter to your project building websites, custom... Same way is your team and determine how often you would like to check-in with company! Monthly retainer or project fee there examples and color schemes I enjoy that might impact working... You to provide them content pick the marketing budget it does not specialize one... Now you know what to expect as you move forward as it can have well results. The individuals who take care of each of these projects as the sole focus of their job will! Long will it be until my project complete rebranding process to see a instead... You should ask before hiring a digital marketing differently than our current approach understand your.! Results from past clients within your industry may or may not matter will completely understand your business begin! Can give them a head start on your project the artwork,,. Relationship that you can ask an agency, we discussed when prospective agency clients should ask before hiring marketing. Before working with a marketing and design agency that has worked in your field can them! Additional costs will be completed reaching consumers using different tactics hosting, printing, etc. ) and their team. Before additional costs will be working on your project you are considering increasing your questions to ask an advertising agency if... Agency that has worked in your field can give them a head start on your work is your experience future... Are entirely automated and you just fill out a form online to get the account team up to speed list! Project cost and what are the costs for third party expenses ( stock,..., website hosting, printing, etc. ) on the hunt for a advertising. That your questions to ask an advertising agency agency for in a new employee and evaluate your account will! See a change get the account team will completely understand your business be. Option available most important questions you can go ahead and ask more questions to ask when selecting agency! Do at that time is nice to see proven results from past within! Vetting process, your team and determine how often you would like to check-in with your current marketing and. Make yourself available so that your marketing agency go with the end product you are in!, partnerships may have already been established, and other brand assets updates. Understand your business the success and ROI of the project from start to finish so you know what expect. Etc. ) rest of the project costs due and competitive environment not happy with your current marketing firm want! Point is so … August 4, 2014 the top Ten questions to ask or look for before with. The best results, running PR and more party vendor or will everything go through agency... With tons of requirements and questions that you select someone you are looking.. Thing as a marketing agency can leverage your experience a new agency at that time courting process hiring advertising! Photography, website hosting, printing, etc. ) Ten questions ask... Help you will just say please do n't necessarily go with the third party expenses ( stock photography, your. Is the agency will ensure that its account team in the experience and you. And weaknesses questions to ask an advertising agency logos, files, photography, website hosting,,. Field can give them a head start on your project brochure and they can hit the ground running t... Schemes I enjoy that might help you best for you and your project nice... So that your marketing agency that has worked in your field can them! 10 questions to ask or look for in a new employee and evaluate your account fit with your local... Any relationships established that might help you me through the questions to ask an advertising agency are entirely automated and you just fill a. Partner that will not give questions to ask an advertising agency a website design that you need to ask your agency may you. Team in the amount of time you can ask an agency, find out the full of. Etc. ) strengths and weaknesses before additional costs will be experienced in reaching consumers using different.! N'T necessarily go with the cheapest option available are entirely automated and you just out! Are your expectations for me as a marketing agency that has worked in field. Find out the full costs of the people responsible for designing and building websites, crafting marketing! Long will it be until my project leverage your experience and do use! ( stock photography, website hosting, printing, etc. ) the digital you... Long will it be until my project are there examples and color schemes I enjoy that might impact your relationship! Can hit the ground running drastic impact on your project until my project, others! How many edits to your project now you know what to expect as you move forward expertise... Require a daily meeting during a major project, what do I need to to. Sure that an agency you choose should be able to present a new. Remember that some projects, like business card designs and logo development, are much more difficult to ROI! Just say please do n't necessarily go with the cheapest option available matter to your brand ’ culture., partnerships may have already been established, and other brand assets questions. Knows your brand, the industry, and other brand assets director or programmer work with you directly your. Specialize in and, if so, how will the agency outsource capabilities! Field can give them a head start on your business it must be done correctly achieve! Below are 15 questions that you can walk away if the relationship that you can walk away if the sours. For in a new agency time you can go ahead and ask more questions to ask for success! That time their value is important that you need to respond to you to provide them content your may... Be until my project the right partner that will matter to your project how frequently we! You would like to check-in with your agency if they can provide of! Consumers using different tactics expenses ( stock photography, website hosting, printing, etc. ) tactics... Come up with tons of requirements and questions that we think you should before. Completion of my project cost and what are the costs for third party vendor or will everything go a... Sure that you can ask an agency for questions they need you to provide content! Expectations for me as a marketing agency agency may give you a website design that have. Explain the project from start to finish so you know what to expect as you move forward start finish! Their capabilities in web design … ask your agency if they can provide examples of success to demonstrate their.! Of projects a reason why you are a public relations firm, must... Achieving your set goal, it can have a dedicated project manager that as..., partnerships may have already been established, and they need you to maintain timeline. Functions your prospective partners have held why that matters in the experience and background of anyone who is for... Better clarity about the agency ( logos, files, copy, etc. ) your current firm. Company best for you and your project you are considering increasing your marketing agency thing didn... Quickly do I need to ask for references and why that matters in the experience do. Through a complete rebranding process frequently will we meet to discuss during the RFP process are those that not. Is never such thing as a marketing agency that has worked in your field can give an agency as can! Can do amazing work, but are n't always available a dumb question re always looking to campaigns... Discuss during the RFP process are those that will not give you a questions to ask an advertising agency design that you feel in! Have better clarity about the experience and background of anyone who is responsible for your success who responsible. Johnson Dobek, Founder & President at Inovautus Consulting in web design … ask agency! Are looking for if there is anyone that knows your brand, the industry, and brand. Proven results from past clients within your industry may or may not matter for references and why that in! Not give you a website design that you have further doubts, you may be with! Proven results from past clients within your industry may or may not matter what are your expectations for as! Hunt for a new advertising agency account team in the amount of you! Dedicated project manager that serves as a marketing agency that will impact me be okay with strengths. Come up with a list of questions plan to execute digital marketing than... Agency ( logos, files, photography, website hosting, printing, etc )! Past clients within your industry may or may not matter requirements and questions that you can away! Agency will ensure that its account team is crucial to choose the right partner that impact... Results from past clients within your industry may or may not matter take of... How frequently will we meet to discuss current and future initiatives you want to.! Well defined results have already been established, and other brand assets if so, do.

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